Monday, October 19, 2009

NATURAL FORCES FOR BUSINESS SUCCESS I

SURVIVAL
This is the most basic need, which has many faces, is unpredictable, and that has emotional costs. Survival is an innate drive in all human beings, and organisations as a whole are not different.
For employees, survival in any suggests steady employment, while for an organisation, it means maintaining operations. Once a fundamental level of survival is ensured, the next level requires feeling that the situation will continue (at least for the immediate future). Again, in the employees eyes survival simply means being able to depend on the organisation to provide jobs and paychecks for as long as they choose to remain with the organisation.
Whereas, on the part of the organisation, survival means being able not only to sustain profitability but also to improve profitability as employees know when the business is bad; they also recognise the reverse situation as well. They know when business is improving and will want their fair share of the business they helped to achieve. In certain organisations, when faced with a threat to survival, certain organisations suddenly turn into cold and cruel career executioneers sending most of their most loyal and hardworking employees into the street. it is a drive to survive that perpetrates a species just as the first stage of survival is security.

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