The importance of offline marketing
Many website owners will put together a site and then think that they can advertise to the whole world, which they can. However, many people fail to realize that there is a local market in their area that they will also want to market to. That is done through offline marketing strategies.
Examples of offline marketing strategies
There are hundreds of offline marketing strategies that you could apply to an online business. Here will be listed a few of them; however, your imagination is the limit.
You will want to be creative and apply as many offline marketing strategies as you can to your website. That doesn’t mean that you should be thinking about how to design a Superbowl commercial, but there are many offline marketing tactics that can be applied to you website at a very low cost that can bring is tremendous traffic. Some examples of offline marketing strategies are listed below:
§ Word-of-mouth advertising
§ Hand out business cards
§ Put a sticker or magnet with your website address on your car
§ Sponsor a little-league baseball team
§ Hand out flyers
§ Get a billboard ad
§ Post an ad in a newspaper or magazine
§ Create a radio ad
§ Speak at seminars or hold free conferences about the subject of your website
Keys to a successful offline marketing program
Get your website address on everything – every brochure, receipt, box, anything. Make sure your website address is on it all.
Be creative. The only limit is your imagination.
Start small and inexpensive. Don’t do a commercial for your first offline marketing strategy. Start with small, inexpensive tactics, like handing out flyers for your website or putting a sticker with your website address on your car.
Online websites and resources
www.allbusiness.com
www.inc.com
www.businessknowhow.com
www.americanexpress.com
www.nolo.com
www.gosmallbiz.com
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